Mariah Carey’s 100% being used for 2010 Winter Olympics?
Wed, Feb 10, 2010
According to some Mariah Carey fans who attended the Toronto show last night, Mariah filmed scenes for her “100%” video at the concert. She also revealed that the video would be used at the 2010 Winter Olympics.
Hopefully we will hear more about this soon!
Download the track today from iTunes: iTunes USA | iTunes Canada
Source: Mariah Connection Canada
February 10th, 2010 at 2:14 am
Yay!
February 10th, 2010 at 8:03 am
If so, why releasing the song on itunes now?
February 10th, 2010 at 8:50 am
@ Rick. yeah exactly. has the track even had any airplay or is it just lambs who know about it? if so why release it to itunes???
February 10th, 2010 at 9:38 am
Rick,
The 2010 Winter Olympics start this Friday in Vancouver, so the timing is actually right.
February 10th, 2010 at 9:40 am
Greg,
I don’t think the song is meant to be going for airplay at all. Mariah wanted the song to be for a special event, which at first was Precious, but now she is letting it be used for the Olympics. It isn’t meant to impact the Hot 100.
February 10th, 2010 at 10:24 am
I also believe “100%” is not meant to impact the Hot 100 because of the way it was quietly released. It’s essentially the theme song for the 2010 Winter Olympics which will give Mariah more worldwide exposure. So there’s no pressure with airplay and all of that for the song.
February 10th, 2010 at 10:38 am
But it might impact the Hot 100! I hope it does at least make a dent there! HAHA. It’s a great song!!!
February 10th, 2010 at 11:54 am
It cannot impact the Hot 100 if it is not on the radio airwaves as per Billboard rules though.
February 10th, 2010 at 12:30 pm
this song really deserves something special… and the olympics are great… I love the song
February 10th, 2010 at 12:34 pm
klos,
I do too! It’s a great venue for the song because it also fits the theme of striving and rising to meet the challenge in the same way the film Precious does.
February 10th, 2010 at 6:34 pm
@ Marc
But I thought that rule was no longer in effect? Migrate entered the Hot 100 whereas Betcha Gon Know peaked just outside of the Hot 100 at #101 right?
February 10th, 2010 at 6:55 pm
I am pretty sure the rule is still in effect. Migrate and BGK debuted because they had small amounts of airplay. Billboard does not allow a song to chart if there is no airplay whatsover. I have not heard the rule has changed but if it has that’s fine by me.
February 10th, 2010 at 9:43 pm
Marc,
I think a song can impact Hot 100 when released dgitally without airplay. Look at Britney’s “3″, which went directly to #1 wihout any airplay
February 10th, 2010 at 10:00 pm
Dubai,
Thanks. I had not been aware that Billboard changed its policy regarding the Hot 100 in this area. I hope UOMF can get a good debut.
February 11th, 2010 at 9:37 am
Oficial press release: http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=30499
February 13th, 2010 at 1:36 pm
Mariah Carey doesn’t need any song for global exposure, she’s already well known everywhere.