Mariah Carey Connection

Just some quick news regarding Sony Music Australia’s Christmas Campaign. Mariah Carey will feature in various Christmas campaigns and advertising.

* Mariah’s “The Ballads” is one of the ‘greatest hits’ collections featured on their “Under $15″ TV ads (which are currently airing). There are 2 different versions of the commercial, and one of them plays “Without You” in the background.

* Starting next week, a new TV promo will begin which advertises “The Greatest Divas, The Greatest Voices for under $20″. It’ll feature 4 double-disc greatest hits albums: Mariah’s “Greatest Hits”, Whitney’s Greatest Hits, Celine’s “My Love Essential Collection” and Barbara’s “Essentials”.. Mariah’s “Hero” and “Emotions” will feature in the commercial.

* Sony shipped an additional 20,000 copies of Mariah’s “Merry Christmas” album to stores last week. They have further commissioned a “Christmas With The Stars” promo stand to be displayed at JB Hi Fi’s across Australia. Mariah’s Christmas album will be at the centre of the stand & be priced at $9.99.

* Sony have advertised their various greatest hits campaigns with store catalogues (such as K-Mart, JB Hi Fi and Myer). Over the next 3 weeks, we’ll see them more and more in our junk mail. Mariah will be in them all.

* They have sent “All I Want For Christmas Is You (2009 Remix)” to radio and have placed the single on the front page at iTunes and Bandit.FM. (There are actually a couple of different ads on different iTunes pages).

* Finally, the “Daydream/Butterfly”, “Music Box/Rainbow” and “#1′s/Around The World” packs are being re-released this Christmas time for $15. It’ll be a part of a wide release which also includes double packs for Usher, Alicia Keys, Destiny’s Child, Michael Jackson, Pink, Guy Sebastian, Christina Aguilera, Beyonce, Kelly Clarkson and Backstreet Boys.

Source: Thanks to Tim