Precious averages a record $100k per cinema
Sun, Nov 8, 2009
Lionsgate’s acclaimed drama “Precious: Based on the Novel ‘Push’ by Sapphire” had a spectacular start, pulling in $1.8 million in just 18 theaters, averaging $100,000 a cinema. That compares with an $8,418 average for “A Christmas Carol” in 3,683 theaters.
“Precious” had a record average for films opening in 10 or more theaters. Others that have averaged $100,000 or more typically debut in only a few cinemas.
“Precious,” which won the top awards at last January’s Sundance Film Festival, stars newcomer Gabourey Sidibe as a Harlem teen who gradually rises above an upbringing of incest, abuse and illiteracy.
After Sundance, Oprah Winfrey and Tyler Perry signed on as executive producers, helping to spread the word on “Precious,” which has earned acclaim from critics and audiences at other film festivals. The film has Academy Awards buzz as a best-picture contender, along with Oscar prospects for Sidibe, co-star Mo’Nique and director Lee Daniels.
The movie started in only four cities — New York, Los Angeles, Atlanta and Chicago. Lionsgate plans to expand it this Friday to five more — Philadelphia, Washington, D.C., San Francisco, Dallas and Houston, then take it into wide release Nov. 20.
“A lot of movie-goers are not happy with the release plan right now, because it’s not in their cities yet,” said David Spitz, head of distribution for Lionsgate. “That’s always a good sign.”
Source: The Associated Press






November 8th, 2009 at 11:16 am
WOW weeeeeeeee thats some grossing per cinema!